Mindray, Lian Ying, GPS exhibiting CMEF cost a lot of value in the end?

The 77th CMEF ended in a gorgeous show. At this exhibition, several people in China were concentrated in Hall 2, occupying the most important position. At the exhibition site, the luxurious style of this area once again refreshed people's understanding of the “luxury stand”. Many people have also had a heated discussion about these tall booths: the huge cost of participation is not worth it?

We all know that the most important cost of a booth is mainly the booth rent (official public price of 2,200 yuan / square meter), construction and decoration, personnel and other management costs.

Joint photo

In the CMEF stage, the appearance of the CMEF has become more and more amazing, and it has become one of the most prolific protagonists at the exhibition without any suspense. The area is about 1500 square meters and the rent is 3.3 million. The decoration is also one of the most luxurious. According to an industry veteran of the exhibition industry, the materials used in his home are all low-key and luxurious, and the unit price of the decoration is far from normal. The average company can meet, about 4,000-5,000 yuan / ping, the total price of about 7 million; because the joint film headquarters is in Shanghai, the number of personnel travel is much less, temporarily not counted; excluding the on-site activities, promotional materials production and other costs, only The rent and decoration are nearly ten million, which is really staggering.

GPS参展CMEF耗资巨大到底值不值?

Many people have commented that it is too luxurious to have such a big deal. However, perhaps it is such a high-profile, the trajectory of the brand to enter the market and gain recognition is greatly shortened, bringing about nearly 2 billion yuan in shipment in 2016. We also hope that Lian Ying can truly succeed in the market and add new templates for the growth path of national medical device brands.

Mai Rui

Let's take a look at CMEF's VIP frequent guest Mindray: the area is about 1200 square meters, the rent is 2.64 million; the specific renovation cost is not clear, according to the industry average of 2,000 yuan / level, about 2.4 million; the exhibition team nearly 200 people, according to the per capita travel about 2500 The yuan calculation is about 500,000 yuan; the other large expenditure is the new product promotion video and brochure produced in the previous period. The video broadcasted by Mindray’s “Tianmu” is to continue to expand and upgrade the “two-year-old communication campaign” of the previous two years, and to become “the heart of the future”, and to integrate the latest product information. On the grand stand, it looks very dazzling.

Industry insiders estimate that because of the specific booth structure and size, video customization will cost hundreds of thousands to 1 million. In addition, as one of the most invested companies in the industry, there are about 7-10 new products each year. It is listed, and most of them will be available in the form of a live conference during the CMEF Spring Meeting. The cost of this part is not clear at present; it does not calculate other costs such as prototype transportation, catering, etc. Such a booth costs about 6-7 million.

In 2017, Shanghai CMEF completely broke the distribution of “I have you, I have you” in the position of imported and domestic manufacturers, and they are clearly arranged in different exhibition halls.

GPS参展CMEF耗资巨大到底值不值?

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