In front of a huge market cake temptation relevant companies want in wearable medical field to seize the initiative, in addition to the Jawbone, plump, and other manufacturers flagship sports concept of health, there are many traditional medical equipment manufacturers are the main foreign business to open up new The world, cut into the wearable medical field.

The "Daily Economic News" reporter recently researched several of the latest traditional medical device companies involved in the wearable field, and communicated with relevant company management personnel. Based on this, the market layout of the four company-related wearable products was sorted out. , future development plans and the problems they face.

Jiu'an Medical: The profit prospects of the wearable transformation products are still unknown

In such a large market, how can companies let go, Jiu'an Medical (002432, SZ) has already pre-empted the passenger ship labeled "wearable medical".

It is understood that Jiu'an Medical's current business is mainly divided into three major parts: foreign ODM, OEM business, domestic own brand, iHealth series products. According to a publicly available information from Jiu'an Medical, the industry is currently facing opportunities to reshuffle. For the company, if you can seize the opportunity, you can transform from an ODM/OEM-based manufacturer to a domestic medical device company with an international brand and become an industry leader.

Wang Yong, manager of Jiu'an Medical Marketing Department, told the reporter of "Daily Economic News" that in order to deepen the wearable medical treatment, the company set up iHealth company in the United States in 2011 to be responsible for product research and development. Now iHealth product series is increasingly diverse, covering blood pressure, blood sugar, Weight, fetal heart rate, blood oxygen, heart rate and many other signs, now wearable watch pedometer has been listed in the country. The reporter learned that the iHealth series is now available in 5 categories and more than 10 products.

Wang Yong said that most of the wristband wearable medical devices on the market are in the shape of bracelets, and the design of watches introduced by Jiu'an Medical is different. Secondly, Jiu'an Medical cooperates with WeChat “light application” to obtain products. Better platform promotion. Interestingly, despite the industry's enthusiasm, Wang Yong does not believe that this will cause the industry to enter vicious competition. He believes that the wearable market will become bigger and bigger, and the competition is to use the back-end data and hardware and software updates to meet the needs of users, so the current manufacturers will continue to advance.

However, the profitability of this product of Jiu'an Medical is not certain. Jiu'an Medical has announced that consumers have great uncertainty about the degree of recognition of the product, and sales and profitability are currently unpredictable.

The chairman of a domestic medical device listed company analyzed the reporter of "Daily Economic News" that Jiu'an Medical's sales revenue is divided into domestic and foreign trade, the latter is the main, and the profit is low. In China, Jiu'an Medical has no product and marketing network advantages, and how much revenue can ultimately be formed is still uncertain.

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