At the end of September this year, the medical O2O project “Medical Care Home”, which is the main nurse's on-site service, appeared in Silicon Valley in the United States and won the third place in the global finals of the 2016 G-Startup Worldwide Global Innovation and Entrepreneurship Competition. This is a Chinese startup company that has been recognized by the competition after dripping taxis, pea pods, etc.

Up to now, only 10 months of medical care has been on the line. The cumulative number of registered users has exceeded 15 million, and the monthly transaction volume has exceeded 5 million yuan. It can be directly booked in more than 200 cities across the country, which is quite dark. Through the registration of 17,000 certified nurses on their platforms, the doctors went to the home to cut into the mobile medical field, and gradually expanded to TCM physiotherapy, chronic disease return visits and other services.

Wei Guilei, co-founder and chief operating officer of the medical care home, told the Nanfang Daily reporter that the company is currently expanding the number of registered nurses and doctors, and has begun to introduce partners to provide services such as medical examinations, consultations, and out-of-hospital care, hoping to become a "drop in the field of mobile medicine." Drop out the line." He said that the medical care business model is clear, and it is in line with the policy encouragement direction. At present, the revenue growth is rapid, and it is expected that the first half of next year is expected to achieve a one-month breakeven.

Nurse on-site project to achieve dark horse speed

In recent years, mobile medical care has been a hot area for innovation and entrepreneurship. The data shows that the number of APPs in China's mobile medical market has exceeded 3,000. Among them, "Spring Rain Doctor" represents medical services such as online consultation, genetic testing and chronic disease management. The medical services represented by "Dangdang Express Medicine" have many well-known star startup companies.

But in fact, nurses play an important role in the typical disease diagnosis and treatment process. There are also many entrepreneurial projects that have chosen to cut into the mobile medical market around medical care services, and “health care home” is one of the more representative ones.

"Someone in the family has an old man who needs catheterization. The general condition can be completed by a professional nurse in 10 minutes. But the family wants to find a nurse in the community hospital but can't find it. Finally, they can only dial 120 and send the old man to the hospital to complete the guide. I will pick it up after the urine." This is a real case that Wei Guilei encountered during market research.

In order to solve the problem of home care for the elderly, the doctor-to-home team chose to establish a “drip-out” platform. The nurses used the spare time to provide patients with home injections, infusions, dressings, blood collection, catheterization, nasal feeding, and suction. Professional medical care services such as 痰.

"China has 3 million doctors and 3 million nurses." Wei Guilei revealed that nurses usually have more free time than doctors, and they are more willing to increase their income through part-time work, so it is not difficult to attract nurses to the home care platform.

The medical care home was officially launched in December last year. In the same month, more than 1,000 nurses from the top three hospitals were established, and the first nurse group in China, the Sanjia Nurse Group, was established. At present, there are more than 17,000 certified nurses in the home care platform, covering 207 prefecture-level cities in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and Hangzhou.

Wei Guilei said that the main focus of medical care at home after the launch of the platform is to expand the resources of nurses and explore the operating model. The brand exposure is not very high. Until April of this year, the health care home arrived at the Global Mobile Internet Conference (GMIC) and opened a small booth.

“We took the test of the mentality and signed up for the competition of the Entrepreneurship Competition.” Wei Guilei recalled, who knows that the medical care home has gone through the customs, and stood out among more than 150 participating teams: the top 10 in the preliminary round and the semi-final 3 strong, won the runner-up in the final.

In the end, the medical care home as an APP representative in China, was recommended to go to the United States to participate in the G-Startup Global Innovation and Entrepreneurship Competition finals, and won the third place, a fame.

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