In these two days, the Shenzhen circle of friends was smashed by the story of a little girl who was unfortunately suffering from leukemia. Thousands of Shenzhen people donated through various means, hoping to send warmth to this sad family. . On November 29th, Xiaola’s father, Luo Er, said in an interview that the people who did not know each other sent money to him through various channels, “unexpectedly” and “very grateful”. He told reporters that the treatment fee for laughing and laughing is enough now. Thank you very much for your attention. I hope that you will not give him any more money.

From the difficulty of getting sick to being beaten up by netizens to "reward", it will take only a few days. How do netizens "swarm"?

5-year-old daughter suddenly got leukemia

In January of this year, the magazine that Roel worked for was suspended, and he suddenly became a idler. The house leaked to the night rain. On September 8, a 5-year-old girl laughed and found leukemia and lived in Shenzhen Children's Hospital.

Smile photo courtesy of respondents

Since he was admitted to the hospital, Rohr wrote down the story of a family's "fight" with leukemia, and published it on his own public number "Rol". After the article was sent to the circle of friends, everyone generously offered a guarantee for the initial medical expenses. "My public number followers have also risen day by day, breaking through a thousand, and breaking through two thousand. The article appreciates that Kim has also gained a lot. By September 21, several articles about laughter and appreciation praised Jin Danda for 32,800 yuan." .

After more than two months of treatment, the condition of smiling and laughing was controlled step by step. I did not expect it to be unfortunately infected this month. The condition turned dangerous. I have not left the intensive care unit since the 23rd. The condition is aggravated and the cost of treatment has doubled. At this time, Rohr felt panic for the first time. Rolle said that many friends suggested that he use the popular crowdfunding, easy to raise and other methods to raise medical expenses for smiles. In fact, more than a month ago, the Deyi Foundation took the initiative to find him, to launch fundraising activities for Xiaoxiao, when he felt that he could still support, and did not want to seize the limited public resources, he gave the opportunity to other patients. child. However, after the illness was critical, the treatment cost of 10,000 yuan per day made the small family stretched.

Netizen WeChat "Appreciation" Donation

After considering it again and again, Rolle called and founder and old friend Liu Xiafeng to discuss how to solve the problem of medical expenses. The final result of the discussion was that the series of articles written by Xia Feng and his smiles were pushed in the P2P observation of the Xiaotong people's public number. Every time the readers forwarded, the Xiaotong people gave a smile of one yuan (the guarantee was donated 20,000 yuan, The upper limit is 500,000 yuan.) The article also offers appreciation features, and appreciates that all of the gold is smiling. Rohr said that Chivalry is the only boss, they can suck on the public number, and can also help smile, he agreed.

Laughing series of articles, Roel wrote more than two months, the most reading a reading more than 3,000 times, forwarded more than 100 times, Roel thought, even if the reading volume is ten times, the genre will not "loss" Too big. "I didn't expect that after the processing of Xia Feng, it turned out to be a 'network big thing'."

"He is the son of an old father who is in bed, and the father of a daughter who has just lived in the intensive care unit. He also shoulders a son who is going to college. When he reaches middle age, he hits the wall on all sides, and Roel is holding a painful heart for everyone in the family. I am in a state of sorrow." This heavy article hit many people's hearts, and from the 27th, in the circle of friends, the screen is swept away. In less than half a day, the reading volume exceeded 100,000, and the Jinda 50,000 yuan ceiling was appreciated. Appreciate the feature suspension. After midnight, the appreciation function recovered less than two hours, and the reading volume exceeded 1 million person-times, appreciating that gold once again reached the upper limit of 50,000 yuan. WeChat backstage closed the small copper people public number P2P observation appreciation feature for a week.

P2P observations appreciated that after reaching the upper limit, the reader followed the clues left by the small copper people to find the public number of Rohr, and let Rohr's appreciation function also break the upper limit of 50,000 yuan for two consecutive days.

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