In the view of Bi Lei, the deputy general manager of Chun Yu, Liu Di is a very clear person in business logic thinking from the person who started his business from Chun Yu.

Liu Di, who was born in a medical family, has been fascinated by small ears and can be quite familiar with doctors and medical doctors. After spending four years in traditional media and two years of professional career in the Internet, he tried to make a rare disease community similar to PatientsLikeMe, but later the project encountered difficulties in commercialization. The status of similar domestic projects such as “patients like me” and “watching prescriptions” is also the case.

Later, Liu Di joined the mobile medical Internet startup company Dr. Chun Yu, initially as the product director in Chun Yu, and later responsible for the marketing and business resources development of the marketing department.

In frequent contact with doctors and patients, Liu Di found that in more than 20 departments in the medical field, only a few departments of plastic surgery, dentistry, and male departments talked about cooperation, but other departments, because Doctors do not lack the source of the disease, and there is no performance pressure. They are more difficult to convince doctors to enter the spring rain.

According to relevant data, Dr. Chun Yu was established from 2011 to September 2014. The platform has about 20,000 doctors, and the number of truly active doctors is no more than 4,000. From this data, we can see that the difficulty of the department in which Liu Di is working can be imagined.

Liu Di told us that in the work of Chunyu, "there are a few sub-systems with high maturity. After several rounds, only a few departments such as plastic surgery have strong cooperation intentions."

And cosmetic surgery is a typical “flow hungry industry” with great market potential. Liu Di admits that the doctors in this field need the most passenger flow, so the whole hospital will not hesitate to pay the cost and spend a lot of money on customers. The cost of Baidu bidding is relatively expensive, and it takes 20 to 300 yuan for a single click.

At the other end, the vast number of consumers are pursuing the demand for beauty. However, looking for good medical resources is more than enough. According to an annual report of the International Society of Aesthetic Plastic Surgery, in 2011, the total number of cosmetic surgery in China ranked third in the world, with a total of 1.05 million times in the year, second only to the United States and Brazil. Hu Faxiang, vice president of the Asia Pacific region of Thomas Morgan Investment Fund, said: "By 2015, the total output value of China's medical industry will reach 5 trillion yuan, of which 200 billion will be created by the cosmetic surgery market."

Liu Di told us that “the serious information asymmetry in the cosmetic surgery industry, the strongest voice in the hospital is not the service provider, but the market management department, too much emphasis on commercial sales, and neglect the quality of the service itself. It’s a problem that the Internet can solve: making things transparent."

The second venture to be a professional cosmetic surgery community

In August 2013, Liu Di started her second Internet venture: the perfect clinic.

This entrepreneurial entry point is still a community model, but it is no longer a rare disease area, but a cosmetic surgery. Liu Di told the arterial network, "We have excellent doctor resources. Although there are many institutions in the market that provide plastic surgery services, the most professional plastic surgery doctors in China still retain plastic surgery in large-scale top three hospitals. We What I am doing is to mine this part of the resources and help users get the most professional plastic surgery services. At present, more than 3,000 plastic surgeons in 80 first- and second-tier cities in China have settled in the more beautiful platform."

In the mode of providing services to doctors, Liu Di also has his own considerations. Considering that doctors in public hospitals in China are very busy, they often use fragmented time to answer patient questions. Therefore, it is more beautiful and also attaches great importance to developing their own UGC community, allowing users to share their plastic surgery experience and show it to other users for direct reference. A trusted doctor is judged by the user. It not only enriches the content of the APP, but also enhances the credibility and user's stickiness. In addition, as a third-party service platform, the United States maintains the principle of neutrality and has the principle of not deleting negative cases.

This kind of model like public comment is an intuitive way to find doctor resources and experience medical services.

Isopropyl Acetoacetate CAS No.542-08-5

Isopropyl Acetoacetate Basic Information
Product Name: Isopropyl acetoacetate
CAS: 542-08-5
MF: C7H12O3
MW: 144.17
EINECS: 208-798-4
Mol File: 542-08-5.mol

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