In today's Internet + entrepreneurial tide, the limelight is flourishing, and it must be said that it is a doctor group.

The founders of some doctor groups, people also lead the "bureaucrats" in public hospitals, but have already obtained the venture capital of tens of millions of "angel rounds".

This model is also a very popular "institutional doctor group" - a group of doctors from the top three public hospitals, "deputy director" level. The common characteristics that motivate them to come together are young, enthusiastic, ambitious, unwilling to follow the rules and ranks in the system; but they are reluctant to give up the large number of patients, academic status and stable benefits brought by public hospitals.

It is no wonder that the practice of free practice has become a "sounding voice" of Chinese doctors, and the government's physician practice policy is still under the background of encouraging the "multi-point practice" pilot. The "institutional doctors group" that came into being was actually given Free multi-point practice adds a stylish "top hat."

The capital is also absolutely savvy. Instead of investing in so-called mobile medical treatment , it is better to invest directly in the doctor's own "company" instead of doctors in public hospitals. To put it bluntly, online consultation, registration, and offline clinics, a mobile medical company that was once again "big red" in 2014, is now looking back, but it is a technology platform. If the platform is well done, it can “go to the hospital” to provide quality medical services for more people. But the providers of quality medical services, in the final analysis, are still scarce doctors.

In this way, doctors are the "big brothers" who can stand in the forefront of the Internet + medical.

Just a few months ago, after Apple’s new medical application researchkit, the only Chinese doctor who participated in research and development, Chen Hao, deputy director of the Department of Neurology, Xuanwu Hospital of Capital Medical University, admitted to the Beijing News reporter, “Without the participation of doctors, There can be no real mobile health care."

Of course, there are also controversies that come with it. The most embarrassing thing is that doctors in public hospitals belong to institutions and even cadres, and the goal of the doctors group is to make a profit. The cadres of the public institutions not only work part-time outside, but also set up companies that can make profits and even make profits, which cannot be ignored.

Of course, for the doctors group that is still a "new thing", profitability and even profitability are still relatively distant. "How to build a brand, attract patients, find a suitable place of practice, and become more urgent for the development of the doctors' group at this stage." One of the core founders of a group of doctors who have recently taken the eye on emotions, said.

After all, in this vast majority of doctors still dare not completely out of the system, more practice and "flying knife" consultation is not clear, the patient is still chasing the hospital, the doctor group is just a doctor "free practice" The ideal prototype requires an appropriate policy environment and market environment incubation.

As Duo Tao, Dean of Shanghai First Maternal and Child Hospital, commented: Several people can be a studio, or a “doctor group”; the predecessor of the hospital is also a doctor group. The doctor group needs to develop at least four elements: doctor-led, interest-based, and reasonable business model, with lawyers involved in the development of game rules. However, on the track of development, the "doctor's group" is whether the doctor has the final say, the capital has the final say, or the government has the final say, and it depends on which era and point you are in.

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