After the "Wei Zexi incident", Baidu's rectification has new news. On May 24, Baidu announced that it has fully implemented the rectification measures after the adjustment of the search page. In the future, the ranking of commercial promotion will be divided into main reference factors by credit, and violations will lead to credit deduction, which will affect the ranking and display of promotion results.

On May 9th, the joint investigation team of the Internet Information Office issued a rectification request to Baidu on the “Weize Zexi Incident”, stipulating that it would change the bidding ranking mechanism before May 31, and propose a ranking algorithm with credit as the main weight and put it into place. Baidu said that it has fulfilled its promise one week ahead of schedule.

According to the information provided by Baidu, during the investigation of the investigation team, Baidu had a total of 2,518 medical institutions and 126 million medical information . At the same time, Baidu also removed the promotion content of some of the disease search results, so that the page only shows the natural results.

In the medical field, Baidu said that in the future, when reviewing the qualifications of the medical industry , in addition to the requirements for submitting business licenses, industry qualification certificates and medical professional licenses, new mandatory bank-to-public account verification, ICP filing and consistency requirements were added. . At the same time, Baidu will also use the "Advertising Law" to force customers to submit "medical advertising review certificate" to control the promotion of information content.

In the promotion of material review, Baidu said that it has added 128 risk vocabulary restrictions in three batches in May, including medical technology, diagnosis and treatment methods, disease names, drugs, publicity cure rate, effective diagnosis and treatment effects, exaggerated publicity, Risk vocabulary involving doctor-patient relationship. Currently, the number of restricted lexicons is 15,370.

In terms of promotion information, Baidu said that it has changed the Baidu promotion logo from May 17th, replacing the original “promotion” logo with the words “commercial promotion” and making obvious reminders. Baidu said that it has achieved less than 30% of the number of commercial promotion messages per page, that is, the total of promotion information on the top, bottom and right of each page is no more than four.

For the change of ranking mechanism, Baidu said that it will score the company's promotion behavior according to Baidu's ecological cooperation policy, and the credit score will become the main reference factor for the ranking.

Baidu said that the current credit violations mainly include consumer fraud, misconduct or non-compliance with industry regulations, promotion of websites and promotion of keywords or creative illegality, impersonation of unauthorized trademarks or brands, false or inconsistent website information. .

In the future, Baidu will deduct the violations according to the degree of harm caused by the promotion behavior to netizens, other promotion companies and Baidu parties. Baidu will not show the results of commercialization of low scores. If the reputation of all promotion companies in the same search term cannot meet the requirements, Baidu will not display commercial promotion in the search results.

Baidu also said that information such as reports and complaints from Internet users will gradually be incorporated into the credit calculation model.

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