PricewaterhouseCoopers recently said in a report that "DIY medical ", including mobile applications and wearable medical devices, will be the top medical health trend in 2015.

Ceci Connolly, head of the PricewaterhouseCoopers Health Research Institute (HRI), said: "This is the first time we have discovered that doctors have expressed an open attitude towards DIY equipment and they are willing to consider using these. Device data."

Connolly also specifically mentioned equipment and applications that monitor patient vital signs, analyze blood and urine, and urge patients to take medication. She said that as technology matures, patients actively use these applications and devices, and doctors are willing to learn from the data collected by these devices and applications. The survey results show that one-third of consumers are willing to use home urine analysis equipment, and more than 50% of doctors said they are willing to use these equipment to acquire the collected data, prescribe drugs for patients or decide whether they should see a doctor further.

The second major health care trend in this report is that medical applications and device manufacturers will continue to struggle with whether to obtain a pre-market notice (510k) from the US Food and Drug Administration (FDA).

Connolly said: "In some cases, obtaining regulatory approval can provide a competitive advantage for a particular vendor to enter the market, especially if the market is already very crowded. But on the other hand, it is lengthy. The approval process may slow the pace of product innovation."

Therefore, Connolly believes that medical startups may choose to work with traditional large companies in the market because they have extensive experience in product approval.

The third largest health care trend is related to privacy. When asked which privacy and convenience are more important, consumers have different levels of emphasis on the privacy of different data. The survey results show that 73% said that the privacy of medical records is more important than the convenience of data acquisition. But for weight loss and fitness data, 60% means that convenience is more important than privacy.

Ben Isgur, dean of the PwC Health Institute, added that hospitals are worried about not only internal security threats in 2015, such as laptops lost on buses and outside from hackers. Threat.

The fourth largest healthcare trend listed in the report is that as the burden of Medicare in the United States continues to increase, some lower-cost medical service management models will emerge. According to Isgu, mobile health and telemedicine will be two ways to reduce medical costs.

Another way to reduce medical costs is the eighth health care trend listed in the report, where medical staff outside the doctors will have more room to expand. PricewaterhouseCoopers expects that more and more medical work will be done by nurses and doctor assistants. Not only in hospitals, but also in emergency care centers and convenience clinics.

Finally, PricewaterhouseCoopers believes that the “Millennial Generation” (born 1984-1995) will force a change in the healthcare industry. As the economy recovers and baby boomers (baby birth climaxes from 1946 to 1964) fall back, employers and insurers are looking for new ways to attract this generation to consume in the health industry.

PricewaterhouseCoopers also surveyed “what factors are driven by consumers when purchasing health products or services”, with the result that costs are at the top of the list, with 82% of consumers saying that prices are the most important. The second-ranked factor is the evaluation of other consumers' products or services (64%), while government agencies rank third (47%).

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