On August 26th, the State Food and Drug Administration issued the “Circular on the Inspection and Rectification of the State Food and Drug Administration of the People's Republic of China”. The report was more than 20,000 words long. The report disclosed the trends of drug supervision and management in the future. One of them was not. The eye-opening information “Investigates the provinces of Hubei and other provinces that have conducted pilot projects for the management of medical representatives on the Internet in advance and timely promoted them to various places.”

Just one sentence, what is hidden and hidden behind this paragraph of speech and action? The author only from the pharmaceutical sales staff (specifically refers to medical representatives, sales staff, business managers and drug specific sales behavior related to business, the same below) qualifications should be how to record? In recent years, what provinces have used this trick and what are their effects? After this large-scale promotion of the National Bureau, what far-reaching impact will it have on the industry? This will be analyzed briefly here for exchange purposes only.

Filing management has a long history

Actually, the filing of pharmaceutical sales personnel is nothing new. According to the requirements of Order 26 of the pharmaceutical circulation field issued by the State Drug Administration, and the new GSP management requirements, pharmaceutical sales personnel must be authorized by the legal pharmaceutical companies or manufacturing companies. , And holding a legal person sales power of attorney to do business with its related customers, otherwise it is regarded as illegal, non-compliance.

Of course, the above behavior is limited to the sales commission registration between the sales target and the procurement target. The target group occurs between the two main business contacts. The basic realization is: You know, I know.

Pilot province practices

According to the third-party supervision and management of the drug supervision and administration department, there is still a certain salesperson who can perform part-time sales or multi-management as a representative of multiple operating companies or manufacturing enterprises. The company's authorized power of attorney has carried out loopholes in its business activities. This risk has undoubtedly provided the conditions and growth grounds for the behaviors such as “fighting and ticketing” that are being vigorously rectified and cracked in the implementation of the National 94 Announcement.

Therefore, under the circumstance of this form, in 2007, when the special action against tying and tying, the new round of GSP certification and the new regulatory requirements of the drug supervision and management departments, the drug supervision and administration departments of various provinces or some cities and districts carried out drug sales. Re-intensification of the relevant personnel's filing, the introduction of the relevant filing system and methods, the author gives a few examples;

(I) Hebei: Hebei Food and Drugs Credit Network

The website was established under the leadership of the Hebei Province Food and Drug Administration. Any pharmaceutical manufacturing company or business enterprise must register with the registered company in Hebei for drug sales business. They must first register on the platform for the record, review, and publication. It can also be used by Hebei Province's operating companies or the public to inquire and verify the pharmaceutical sales personnel of the supply and marketing sides. It can also share inspection reports on drug purchases and sales, uploading by production companies, checking and downloading of operating companies, energy saving and emission reduction, and it is actually serving the people. like!

(II) Anhui: In 2007, it issued the “Notice on the Administration of Filing of Drug Sales Personnel” (No. 218 of the Food and Drug Administration (2007)) and the “Guideline for the Management of the Sales Staff of Wholesale Drugs in Anhui Province” of the Provincial Bureau ( Food and Drug Administration City [2012] No. 217), food and drug supervision and administration departments of all counties, counties, and cities also publicize the record on the website according to the actual situation;

(3) Shandong: Since May 10, 2008, Shandong Province's pharmaceutical marketing personnel filing system was launched, and it was suddenly terminated on January 11, 2016.

On May 7, 2008, the Shandong Provincial Food and Drug Administration notified that "Since May 10, 2008, Shandong Province's pharmaceutical marketing personnel filing and querying system was officially launched. The province's pharmaceutical production, operating companies, medical institutions and pharmaceutical marketing personnel When conducting drug purchases and sales, the system shall inquire and verify the legal qualifications of marketers and strictly prevent the purchase of counterfeit and inferior drugs. Pharmaceutical production and operating companies and medical institutions may make inquiries through the Internet."

The dramatic change is: On January 11, 2016, the Shandong Provincial Food and Drug Administration issued the “announcement of canceling the record management of pharmaceutical sales personnel in Shandong Province”. The announcement called the implementation of the State Council, the provincial party committee, and the provincial government on the further promotion of administrative examination and approval. The requirements of institutional reforms have effectively transformed government functions and stimulated market dynamism. After the study decided to cancel the registration and filing management system for pharmaceutical marketing personnel in Shandong Province. Since the date of the announcement, the food and drug supervision department of our province no longer accepts applications for filing, alteration, cancellation, etc., of drug marketing personnel, and the Shandong Provincial Drug Marketing Personnel Filing and Inquiring System has stopped using it.

(IV) Hubei: The province started this work only in 2016. The provincial bureau issued the “Circular on Implementing the Registration System for Personnel in Key Positions for Drug Wholesale Enterprises” on May 13, 2016. The notice required that the registration report be required. Persons who are key positions in drug wholesalers include the legal representative of the company, the person in charge of the company, the person in charge of quality, the person in charge of the quality control department, the quality manager, the purchaser, and the sales staff.

The above are just a few provinces with examples for everyone. Many other provinces or cities have similar actions. These plans and filing methods are remarkable!

According to the author's practical experience in quality management work, the information, methods, and materials of the system sales personnel in each province lack unified standards and detailed rules, and the sales personnel management system information is fragmented, fragmented, and the data link is broken. The situation, faced with data regionality, data faults and other issues in the field, the performance can be described as "you know, I know, to know," but to be systematic, continuous, sustainable health management pharmaceutical sales personnel have yet to be implemented!

In the future, or will be singing a net

Combining with the special rectification of illegal activities such as affiliated operations, which are currently being carried out in the Notice No. 94 of the State Administration of General Administration, in order to further deepen the special rectification of the circulation of medical and pharmaceutical products, efforts will be made to solve the issues of affiliation, super-mode, and over-range operations of drug-army trading companies, and the rapid establishment and improvement of circulation of medical devices. The long-term regulatory mechanism of supervision, the State Administration of Administration proposed in the notification that the provincial pharmaceutical sales personnel represented by Hubei Province should be put on the record system and promoted at an appropriate time. For the major rectification of the circulation industry, a weight was added. This policy One out, the future of pharmaceutical sales linked, part-time will be even harder!

The author believes that in the current era of national medical and health industry integration, big data, and information platform of the cloud platform, realizing the online record, change, revision, and update of the basic information of pharmaceutical sales personnel (or key personnel) is just around the corner.

From the implementation of technology, the author believes that in the future may be set up in the country's General Administration of Communications information system similar to the "National Licensed Pharmacist Registration System Platform" data, all the data for the record of corporate social credit code registration registration registration, entry Personnel conduct information such as registration, entry, tracking, enquiry, locking, entry, and resignation of operating personnel or manufacturing companies.

As a supervisor, it is also possible to set salesperson identity cards or corporate online query functions, online duplicates, multiple entry of the same salesperson or ID card information for early warning, interception, and other functions, hiding or drilling the current sales staff for filing information Asymmetric, cross-district, inter-provincial non-nuclear verification faults and other regulatory loopholes such as "aid, ticketing, part-time, and many other medical representatives," and other acts to block, it will face nowhere to hide.

If the national level can be accelerated and implemented in a rigorous manner, it will fundamentally solve the problem of presenting “information isolated islands” faults and broken links between the records of pharmaceutical salesmen between various enterprises, counties and cities, and drug regulatory agencies of provinces and cities. Sunlight purchases and sales have been achieved. As the saying goes: “You know, I know, I know, I know, and the world knows!”