According to media reports, Chai Ke said recently that “Dayu will enter the medical and health field at the end of the year, launching physiological and reproductive medical device equipment, combining the Internet with traditional medical treatment to achieve a precipitation link from flow to realization.” , once focused on the health management of women's menstrual period, it will start a transformation.

In the early days of the venture, relying on the keen judgment and focus on the vertical field of women's health, Daxie is no different because of the uniqueness of the name and the entry point. Later, the commercialization of the groping made the big change to seek breakthroughs, and every action has become the focus of the industry.

Compared with the pre-commercial family-like headlines, the current amnesty has been low-key. Some people think that this is because Daxie frequently announced the transformation, and the freshness has retreated. It has also been said that this is a big man who is mature and understands that pragmatism is the last word.

But it is undeniable that in the wave of her economic tumbling, with the rise of competitors, there are few people who have mentioned it. Nowadays, Daxie announced that it has entered the medical and health field. It has to be thought-provoking. Has it been financing seven rounds of amnesty? Why should we announce the transformation and upgrading again at this time? Is it wrong to enter the medical field?

Lost shadow that has not retreated

Although Chai can be very young, it is a latecomer on the road to entrepreneurship. Because before the establishment of Daxie, Chai was considered a continuous entrepreneur: there have been six failed entrepreneurial experiences. Perhaps it is this kind of entrepreneurial experience that has accumulated considerable experience, so that Chai can finally make a big star product and grow it up to now. As a post-80s entrepreneur, Chai Ke is not as successful as Li Xiang, but can still be regarded as one of the benchmarks for entrepreneurship after the 80s.

Even so, Dahao has only survived the cruel Internet business rules. It is still too early to say that entrepreneurship is successful. Throughout the four years since its birth, although Daxie has made great progress, there is a threshold that has not been overcome so far, that is, sustained losses.

According to the information, Daxie achieved operating income of 1.475 million yuan in 2014 and a net profit loss of 66.53 million yuan. And the income situation of 15 years, but it has been stunned. According to the business logic of the startup, even if it is not directly profitable, even if the loss is reduced, most startups will release it to enhance market confidence, unless the loss has not improved.

In particular, it is worth mentioning that the most recent old rival, Meiyou, recently released data that the company has achieved large-scale profitability. In the second quarter, Meiyou’s net profit exceeded 10 million yuan, achieving net profit growth for three consecutive months, with a monthly growth rate of over 50%. In the face of the triumph of the competitors, I have been tearing up the exaggeration of the big bang, but did not announce any profit news to counterattack. This seems to prove from the side that Daxie still has not gone out of the quagmire of losses.

The reason why it is always in the shadow of loss is because in the highly segmented market of women's health, there are several competitors, and they all have a high degree of overlap with the service of Daxie. This has not only led to the situation of “more porridge”, but also made it a fierce market killing. As long as you are not careful, your advantage may be lost. Under this situation, the search for commercialization must be based on the establishment of industrial barriers, and profitability is not the first factor.

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