Looking back at Nestlé, we have found new markets in the medical fields such as nutrition, skin health and gastrointestinal diseases through various methods such as acquisition, scientific research and cooperation. In the face of pressure from overseas giants to transform medical fields, China's medical equipment The three giants Mindray, Lian Ying and Yu Yue have changed their marketing methods into the marketing 2.0 era. In addition, what are the hot spots in the medical industry in the near future? The editor of OFweek Medical Network will take you to review it.

News review

Mindray, Lian Ying and Yu Yue Medical Machinery, the Big Three in the marketing 2.0 era

What are the characteristics of the domestic medical device enterprise marketing 2.0 era? Compared with the marketing 1.0 era, what are the differences? What is the specific practice of the representative enterprises in the marketing 2.0 era? [ Original reading ]

Nestlé enters medical care for cross-border: What is it for?

Recently, I opened my mobile phone and saw Nestlé’s $130 million acquisition of medical device company news. At first, I was a bit embarrassed: Is it necessary to do medical treatment for a coffee seller?

What is the company that Nestlé suddenly acquired a company that makes medical devices? The author has found the clues of the two from the omnipotent Taobao--Nestl is selling customized foods for patients with dysphagia. The purpose of the former is to treat the disease, and the latter is aimed at serving patients who already have the disease. It seems that Nestlé is entering the market for dysphagia on a large scale in all aspects. [ Original reading ]

The National Gene Bank to be established by Huada Gene has become the world's largest life information platform

It took five years, and the first national gene bank, which was approved by the National Development and Reform Commission and other four ministries and commissioned and operated by Huada Gene, has entered the final stage and will officially open on September 22.

This is China's first, the world's fourth national gene bank. The National Gene Bank has established cooperation with many foreign national natural history museums, the Norwegian Doomsday Seed Bank and other institutions. After the opening, the data sharing platform will be officially opened. [ Original reading ]

　 Market analysis

In the next 10 years, China’s most profitable 17 emerging industries will attract much attention

The drivers of the medical services industry in 2016 came from the continued decline in the pharmaceutical industry's prosperity and the changes in the drug price formation mechanism. Driven by grading medical treatment and doctors' multi-point practice, public hospitals use private capital to revitalize existing assets to create incremental prices. The medical services business provides a commercial export of new technologies, while new technologies provide high value-added projects for the medical services business. [ Original reading ]

The cold winter cannot be talked about: the big analysis of the nine major Internet medical subdivisions

We have seen that the Internet + medical companies have achieved rapid development in the past five years, and the number of establishments reached a peak in 2014 and 2015. From the perspective of investment and financing, the amount of investment and financing in 2016 has not decreased significantly compared with previous years, and the capital winter cannot be discussed. [ Original reading ]

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