The Chinese New Year of the Monkey has already seen more than half of the blink of an eye, but the popularity of the Spring Festival Evening of the Year of the Monkey has only increased. The Spring Festival Evening Advertising, which has long been regarded as the "China's economic barometer," has been continuously discussed. In 2016, in a lavish package of internet brands, Junlebao milk powder was successfully sponsored by three groups of nine New Year's Day advertising campaigns. The PK public "Golden Lord" and "local tyrants" realized the hegemony of the Spring Festival Gala, known as the Spring Festival Gala of the Year of the Monkey. "Happy New Year. From the world's first BRC A+ top-level certification to the “high-quality, high-quality price” to stimulate the Chinese milk powder market pattern, combined with the outstanding performance of Junlebao milk powder in 2015, this high-profile debut was seen by the industry as its brand strategy upgrade. First shot.

Devaluation phenomenon level advertising Junlebao milk powder tyrants Spring Festival Gala Monkey Year

From “barrage advertisements” to star platforms, it was also a brain-wracking task to place the brands in the 2016 Spring Festival Evening Advertising Campaign. Different from the creative bombing of other brands, Junlebao milk powder chose to meet with the audience in a more unique form. That is, within 9 minutes before the start of the Spring Festival Gala, nine New Year's advertisements were shot in less than 10 minutes. A concise, festive New Year's greeting "Jun Lebao milk powder to the people of the New Year" celebrates the joy of the national people's New Year's Eve dinner. Most of the audience expressed that they all agreed on the New Year's greetings for Junlebao milk powder. “Look more than each brand to play with creative ideas and suspense, and Junlebao’s milk powder is more New Year's greeting, giving people a feeling of warmth,” and the symposium The 3 groups of 9 people "wouldn't think it would be hard to remember." As a top event with 700 million viewers, the advertisement period of the CCTV Spring Festival Gala has always been a must for business. It can be said that whoever won the Spring Festival Gala wins a reputation and has won the market. Industry insiders commented that the phenomenon-level effect of superposition brought about by phenomenon-level advertisements of Junlebao milk powder on the phenomenon-level platform during the Spring Festival Evening Festival can be said to be another explosion point after “six small children” and “professional blessing”.

"Excellent premium price" won the market recognition

Jun Lok Po milk this time the appearance of high-profile debut from where? We can see one or two from its sales record. In 2015, the sales volume of Junlebao milk powder exceeded 700 million yuan, a year-on-year increase of more than 140%. It has won the love of nearly one million consumers, and has repeatedly beaten foreign milk powder in the promotion of double 11 and 618 e-commerce products. Sales are in short supply. The world’s first company to win the EU BRC A+ top certification was awarded “No less than an Olympic Gold Medal” by the Chairman of the China Dairy Association Gao Hongbin, effectively boosting confidence in the domestic milk powder market. Under the impetus of Junlebao, many ethnic dairy companies followed suit. The new camp of “high-quality and high-priced” domestic milk powder continued to grow. Foreign brands also collectively cut prices and promoted a rational return of Chinese milk powder market prices. With the official landing of the “full-fledged second-born” policy and the arrival of the Lunar Year of the Monkey in 2016, the concentrating birth of “baby monkey” will provide great benefits for the outbreak of milk powder industry performance. "Jun Le Bao's Aiyuan and Junyuan milk powder factories will be put into operation one after another. Junlebao's milk powder production capacity can reach 7 billion yuan." For the development of Junlebao milk powder in 2016, Liu Senxi, general manager of Junlebao Milk Powder Business Unit, is very With confidence, "A good product has been established, and a good market opportunity has also existed. Completion of the 2016 sales target is only a matter of time."

Marketing innovation to create a "heart" Junlebao milk powder startup brand upgrade

For this time Junlebao milk powder creative "9 series" phenomenon level New Year's advertising, there are marketing experts commented, which not only caters to the festive atmosphere of the Spring Festival, but also reveals the deep meaning of the strategic upgrade of Junle Bao milk powder brand strategy. Not long ago, Jun Lebao was committed to inheriting national culture. He was named CCTV China Idiom Conference for the third consecutive year. The show's "The Goddess of the Idiom" burst into a red network, which aroused people's renewed attention to traditional language and culture. In addition, it won the first partner of Hunan Satellite TV's Golden Eagle and Diamond two-single-play theater, and secured the first-line communication resources of the aircraft carrier of the variety show. With the successful launch of its three main products, Huang Xiaoming, Bai Lily, and Zhao Liying have become the three most popular stars. Jun Lebao's brand new and younger brand image and the brand concept of “Energetic Health” have become more clear. In connection with this Spring Festival Evening Gala, Jun Lebao's marketing pace is both new and there is no shortage of "heart" meanings. A series of "heart" marketing shows that Jun Lebao's determination and strength toward national brands are in the Junlebao milk powder with eye-catching performance in 2015 will surely continue to advance in the new year.