The Uniqlo fitting room incident, whether accidental or intentional, in short, the marketing effect leveraged, attracting all businesses carnival consumption, but there is no movement of agricultural products. Every time this kind of network incident happens, the marketing of agricultural products is in a state of “solo man”. What is this? Agricultural network marketing how to pick it up?
Recently, the hottest topic on the Internet is the Uniqlo fitting room.

Is starring in the crowd or the model, the video is marketing or the accidental speculation of all parties is inconclusive, but it is certain that it has triggered social revelry from microblogging to a circle of friends, and has become a marketing hotspot for many businesses, being countless forces Circular consumption has completed the transformation of values ​​from social hotspots to marketing frenzy.

Hyundai UNIQLO competing products such as H&M and Zara immediately followed, Durex and IKEA ridiculed each other. On Taobao, Uniqlo had already been smashed with the same paragraph. The Duozimen were all kinds of whimsy, brushing up microblogging and circle of friends, but This kind of marketing "feast", agricultural products once again lost its voice.
Why, once again, Fan Bingbing and Li Chen's romance exposure before, it has caused Durex, fast taxi, millet, the United States, McDonald's, China Merchants Bank, and so on each way marketing pursuit, and this one, there is no color marketing of agricultural products.

In the era of mobile Internet, an important responsibility of enterprises is to arouse attention, trigger interest, form interaction, and increase the stickiness of fans. Among these, social hotspots are the best and the cheapest entry point. Fu Lai believes that the vast majority of agricultural enterprises do not want to consume hot spots and do a good job of marketing, but they have misunderstandings and blind spots from the recognition of operations.

1, I don't know what to say. Many agricultural enterprises think that agricultural products are too far away from these entertainment, cultural and artistic norms, and even the things of men and women. Many topics on the Internet are moving toward the “three paths,” or else Durex can always produce topical issues. Just can't wipe it. In actual fact, Confucius said, "Eating men and women, people want to be sympathetic." Eating and drinking are the same attention as men and women. This is an era in which "food goods have taken over the universe." It depends on how you have a big brain hole, and these hot spots. Link up.

For example, when Fan Bingbing’s romance was exposed, a certain wine brand played a “Send Li Youfan” poster, which was appropriate and interesting. In fact, everyone in the gift box can do it. The key is to dare to dare to do it!

2, do not know how to say. When it comes to opening the brain hole, this is actually a kind of ability. There is no point of creativity. There is no point in the spirit of "a wide range of mental patients." It is difficult to combine hot spots with their own products and brands. For a traditional agricultural enterprise, an excellent copy or tailored company is a relatively easy way to get started. In the past, the "Top Ten Lies" of the Internet had been combined with the "Top Ten Lies" of the Internet, and "April Fool's Day Special: The World's Top Ten Ultimate Lies" was launched. "The parents said: The lucky money is for you; the hotel waiter said: Has done ... ..." and other network segments after the sub-hot spot, brought beef sauce is not flicker, large beef sauce is inside, and launched the April Fool's Day to buy the event, a time that caused many fans to pay attention and buy.

3, the network language will not speak. Most of the agricultural enterprises are accustomed to the advertising language under the traditional marketing model and are accustomed to a serious advertising campaign. The language is still stuck in, "My product is good," "I have xxx qualifications," "I am a government-supported project," etc. These are all corporate languages. What the network needs is a dialogue between people. It is difficult for people to like this kind of language and tone. Chengxian walnut secretary Li Xiang used microblogging to detonate local walnut sales. We can see that the microblog of “Chengxian Lixiang” is not only walnut planting, government work, but also the history and culture of Cheng County, and the characteristics of agricultural products. Some of them are centered around their own working lives. They show a bloody county party committee secretary. What sets up is a good secretary image that cares about the peasants and cares about the local economy. It is not a written, cheeky official. This truly human-friendly tone allows a government official to greatly narrow the emotional distance between fans, not to mention businesses.

Therefore, the self-media platform for agricultural enterprises must put aside its position, not too serious and too nervous, but to communicate with fans with a more relaxed and lively tone. The three squirrels have gathered a large number of fans by relying on selling them. “Looking like people” has now become a powerful sales force.

4, I did not say it within the time limit. Most of the Internet hotspots were suddenly hot, and then quickly disappeared. Traditional agricultural enterprises often responded slowly and had long processes. When they discovered that it was a debacle, they had already passed. Although many companies already have their Weibo WeChat messages, they still need to be reviewed at various levels and it is difficult to synchronize with the Internet hotspots. This is a decision made by the genes of many traditional companies. To change this situation, companies must reinvent the company's genes to make the companies more Internet-ready and digest them more quickly.

Agricultural products are also crazy. Those entertainment events are not exclusive to the gender, sports, fashion, and other categories. Find your own personality and make marketing of agricultural products a reality!