"Home service o2o"

One person is too lazy to cook after work, and various private home baking and original secret foods on the Internet look very tempting and they claim to “don't add spices or preservatives”. They can place orders by moving their fingers. The online home kitchen is relying on "Internet +" to grow into a new type of restaurant business. The reporter’s investigation found that although the family kitchen does bring some convenience to the public, various problems such as difficulty in the supervision of hygiene conditions, lack of qualifications for catering licenses, and difficult claims by citizens are still problems faced by their development. With the increasing regularity of the take-out platform and the increasingly stringent regulations of the regulatory authorities on online food safety, online home kitchens will also shift to the “regular army”.

Text / Guangzhou Daily reporter Du Meng

"Micro-business" is a phenomenon that has emerged in the recent year. Many people are also relying on this trend and want to "move the Internet" into the kitchen at home. The diet culture based on the Internet has become more and more diverse. Recently, Ms. Su, the citizen, told reporters how she felt.

“One person came home from work and was too lazy to cook. I don’t know which neighbor’s family has a good meal tonight. I’m going to bring my own dishes and meals. AA is the food cost.” As the idea of ​​“going home” has gradually become popular, Many people in Guangzhou started the way of “cooking meals, AA payments”. Ms. Su, a citizen, is an example of this. She told reporters that at first she just released the “about rice announcement” in the community of the residential community. However, after the "hundred rice" was eaten for a while, Ms. Su felt that the "temporary gang" meal was not sustainable. "After all, going to other people's homes and eating at the same table as other people may have a lot of suspicions in the hearts of many people," Ms. Su said.

This "rising meal" is just one of the food cultures derived from the Internet platform. In addition, Ms. Su also found that many home kitchen products have been batched and commercialized. With the rise of micro-business, in addition to masks, there are numerous “private secret” foods. Secret dish, private baking ... as long as you add each other WeChat, online payment, food will be delivered to your door.

Concern:

"Food gourmet" eats bad belly without supervision

Ms. Wang, the citizen, introduced her own private foods on the WeChat public account on a daily basis. From sausages to cakes and even semi-finished dishes, as long as the company orders through WeChat, she can receive goods and complete transactions in the same city. How does the dishes I make in the kitchen guarantee safety and hygiene? In this regard, Ms. Wang said, “The consultations are usually made through friends or customers who are introduced by friends. The production is entirely based on one’s own conscience. To say that supervision, it is really not.”

At the beginning of last month, the citizen's friend Hou Xiaoyu ordered a private secret mezzanine cake on WeChat for his birthday. He wanted to express his thoughts. He knew that the two people would pull their stomachs the next day after they finished eating. This made her again. Can not believe the "private food" in the circle of friends.

The reporter learned from the WeChat authentication department that the merchants marked “plus V” have completed the WeChat authentication. Tencent is responsible for the verification of the subject’s legality of the WeChat public account application subject and the review of related rights and qualifications. Open a public number added V, the reporter saw that the company's full name, industrial and commercial license registration number, business units, business types, business establishment time, business deadlines, etc. can be found. For individuals who have not received V certification, WeChat has no regulatory measures.

Platform: Online shop publishes license information and purchases insurance

"When consumers use 'hungry' food, they will be able to obtain insurance coverage once they have a food safety issue and submit medical certificates via online, etc." As regulatory measures become more stringent, they are expanding in large enclosures. The O2O takeaway platform has already taken action. The reporter learned from the “hungry” takeaway that the company and the insurance company have provided food safety liability insurance for take-out online businesses. The reporter saw that merchants participating in insurance would display the words “guarantee” on the page, indicating that they had participated in insurance activities.

The manager in charge of the insurance introduced: “O2O's take-away is characterized by digitization and traceability. Consumers order meals online through the takeaway platform. Foods are then handed over from the merchants to the consumers, and they all converge on the platform to a single piece of data for the end consumer. The introduction of Internet insurance in this ring provides consumers with security, is simple and feasible, and also allows consumers to feel more secure. In the long run, from this loop back, to the upstream of each link to strengthen food safety production, in all aspects of Internet Under the general trend of increasing digitization, food safety issues can be partially resolved.

In addition to buying insurance, several online food ordering platforms such as “Hungry”, “U.S. Group”, and “Baidu” have also strengthened the review of the licenses of settled merchants. The reporter found that some unlicensed food and beverage businesses are already out of business.

Seller: Homemade food may not be subject to platform rules

The reporter found that since the implementation of the new "Food Safety Law" on October 1, last year, Taobao platform and other e-commerce companies have implemented a "one size fits all" licensing system for food sellers. At present, many sellers of “home-made foods” have bid farewell to Taobao and have moved to their own mobile micro-stores.

Is the document access system really flawless? Yesterday, the reporter logged in to Taobao.com and found that the number of stores with "homemade food" as the keyword left only about 20 companies, which was in stark contrast to the 2,000 new "Food Safety Law" implementation last year. The reporter learned from Taobao's seller rules that for prepackaged food, the seller must fill in the food production license number (QS) and also upload the food label, otherwise the food will not be available. This can play a role in retiring the "three non-food products."

However, it seems that these self-made foods without a license may not be subject to these rules. "If it is homemade bulk food, there are not so many constraints, only need to describe some basic information to be on sale." An online shop owner told reporters. In an agricultural and sideline products online shop called “X’s Family”, the reporter saw that the raw materials of dried meedo, dried bamboo shoots, dried sweet potato, and other raw materials sold in the store were all produced in the owner’s own pastoral garden, and the drying process did not undergo any food safety. Permission and testing, business is quite good.

expert:

Buy "private customization"

"Natural" may not be safe

During the interview, the reporter learned that many consumers choose unlicensed and unlicensed online food businesses in pursuit of "natural" and "wild" feelings. In this regard, nutrition experts said that "natural" does not mean that safety, many natural plants themselves have a certain toxicity, such as the toxicity of many types of forest mushrooms, wild herbs, Chinese herbal medicines in our country are not small. The concept of "natural is healthy" is wrong. In addition, there are no industry standards such as "natural" and "wild" in the certification projects in China. Only foods that have been certified by a specialized agency can be labeled as "organic foods."

link

Investigate illegal internet foods

Related laws and regulations

According to Voice of China’s “Yangguang News” report, Teng Chicai, the deputy director of the State Food and Drug Administration, recently said that “home kitchen take-out” stated that there is no legal definition for family kitchens and does not support such online ordering. At the same time, he disclosed that the “Measures for investigation and enforcement of Internet food safety violations” will be introduced in the near future and will increase the investigation and punishment of online food and beverage food sales.

Teng Jiacai disclosed that the "Internet Food Security Illegal Act Investigation and Treatment Measures" will be issued in the near future and will require the online ordering platform to publish the names of restaurants on the Internet. In addition, the name of the online store must be the same as the name issued by the legal department. And related qualifications are announced. In addition, for the meal delivery session, the body of the delivery person is required to be healthy and cannot have infectious diseases. The online ordering record must be stored online for 6 months.

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