Before the Spring Festival, there will be rumors that WebMD will be acquired by Walgreens and United Healthcare, a well-known chain of pharmacies in the United States. Although WebMD subsequently denied rumors about the acquisition, there is no wind and no waves. Why is the rapid development of digital medical technology? This online health website, which was founded in 1996, will encounter such a storm? In the fast-changing competitive environment, WebMD has long-sleeved and continually adjusted its own products and business strategies. Is it worthwhile for other Internet medical companies to study it?

WebMD's product matrix: keeping up with the trend of solid basic disk

In fact, WebMD has been trying to find steady growth in a highly competitive environment. Its product launch speed and frequency are top-notch.

In fact, it is not too late for WebMD to get involved in the mobile side. In October 2008, three months after the iPhone app store opened, the company's first mobile app, WebMD Symptom Checker, was released, followed by the Pill Identifier and First Aid apps. The responsive WebMD gained the number one download in the same app of the year. In 2009, the company released Physician Connect, a social application for sharing drug information between doctors, Medscape Mobile, which provides professional news for doctors, and WebMD Mobile, which integrates symptoms check and drug identification for ordinary users. In 2010, the company released a new product, WebMD community. Ordinary users can use social networks and experts to get help. Sponsors can also create brand communities and host relevant health topics for discussion.

In January 2012, WebMD Baby was put on the shelves, providing parents with information on maternal and child health. In 2014, Medscape Medpulse was launched. This app is aimed at doctors. Doctors can quickly and easily browse the latest medical news and customize personalized news content. The news covers business, law, ethics, breakthrough new drugs, medical instruments, New results of major clinical trials, etc.

In September 2013, WebMD and Qualcomm Life collaborated to release a new version of the flagship application. This is the first time that WebMD has connected its two major applications, WebMD and Medscape, which doctors can use to push treatment advice to patients. Link, the patient can view and save the content of the link in their own application, or open the link directly in the browser to view the mobile interface and save the page.

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