Executive summary: The catering industry in 2013 will face a more complex market environment than in 2012. The internal and external environment forces the catering industry to enter the period of transformation and upgrading. China's catering industry faces multiple development bottlenecks, such as the superposition of the cost burden, catering companies are stuck in the situation of low profit or no profit, and at the same time, the eight regulations and the implementation of policies such as strict economy will be introduced again. The growth rate of the industry was lowered.

Similar to the “cold stream” in the current catering industry, the growth rate of the top 100 restaurants in 2012 has slowed down significantly, and the development of the industry is facing difficulties. According to the data, in 2012, the number of catering companies with top 100 companies’ operating income exceeding RMB 1 billion increased from 44 in 2011 to 47, of which the top 10 catering companies’ operating income exceeded RMB 3 billion, amounting to RMB 87.754 billion. It accounted for 47.42% of the top 100 operating income, an increase of 0.67 percentage points from 2011. Only 10 companies with 500 million yuan or less, compared with 100 in 2011, decreased by 8.

In 2012, the top 100 enterprises achieved revenue of 185.056 billion yuan, an increase of 16.5% over the top 100 companies in 2011. However, the revenue of top 100 companies in 2012 was 16.8% higher than the same period of last year, which was 3.2% higher than the growth rate of the industry, but it was 11.52% lower than the top 100 in 2011, indicating a significant slowdown.

It is reported that from the operating income, there were 11 top 100 companies that had negative growth in 2012, 22 companies had growth rates below 10%, and 33 companies had growth rates of 10% to 20%. From the perspective of net profit growth, 15% of corporate net profit growth is above 10%, 20% of corporate growth is below 1%, 30% of corporate growth is between 1% and 5%, and 4 companies appear Loss.

After 2008, the growth rate of the catering industry has been declining, and it has dropped to 16.9% in 2011. In the first half of 2012, it continued to decline. In July, it fell to the low of 12.7%. Although there has been a recovery in the second half of 2012, changes in the industrial environment caused by the introduction of eight regulations and the implementation of strict economy policies have once again affected the growth of the catering industry.

In 2013, the catering industry will face a more complicated market environment than in 2012. The internal and external environment forces the catering industry to enter the period of transformation and upgrading. China's catering industry faces multiple development bottlenecks, such as the superposition of the cost burden, catering companies are stuck in the situation of low profit or no profit, and at the same time, the eight regulations and the implementation of policies such as strict economy will be introduced again. The growth rate of the industry was lowered.