2015 is a good year for the digital health industry. In the United States, the digital health industry raised a total of 4.5 billion US dollars of venture capital investment in 2015. China's investment is not bad. There are data showing that the total investment and financing of China's mobile medical industry in the first three quarters of 2015 also reached 1.1 billion US dollars.

However, as the so-called big tree, the financing case in the hot digital health industry has attracted attention, and digital health startups have made headlines in another way. For example, the original blood test company Theranos and the brain training app Lumosity have been widely questioned by media reports for failing to verify the accuracy and effectiveness of their products.

As Beth Seidenberg of Kapeng Huaying (KPCB) Venture Fund said, digital health startups are increasingly benefiting from helping to cut health care costs and increasing profits for consumers, medical staff and health care providers. Pay attention to it. However, due to over-emphasis on key performance indicators and growth, digital health startups often overlook an important factor: winning trust.

However, given some of the negative news in the digital health and entrepreneurial field, and these negative news are showing an increasing trend, this reminds the digital health industry managers to pay attention to fostering and building trust with users so that their careers can Continue to develop for a long time.

The importance of winning trust

While establishing a reputation for trustworthy users is critical to start-ups across a wide range of industries, having a credible and reliable reputation is even more important in the digital health arena. This is not only because people are more sensitive to life health and health care issues, but also because of the complexity and strict supervision of the industry, and the medical and health insurance industry has higher qualifications for practitioners.

In the digital health arena, managers of many startups, when communicating with the industry, said that the most common difficulties they face are how to get investment and determine business models. In fact, in a sense, they confuse these two issues with the issue of gaining user trust.

Although the digital health industry has been in the United States for more than a decade, it is still a new thing from a market perspective. This means that many investment talents are just beginning to understand this fast-growing area, so they will not easily open the money bag. For start-up entrepreneurs, part of the task is to prove to the market that they have an in-depth understanding of the digital health industry and use their products or technologies to prove that they can provide effective value to users.

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