More than a year ago, Internet technology was almost a red-hot label in the big health industry. At that time, the founder and CEO of the flight, Jin Yuqing, was regarded as the "red man" in Internet medical treatment . He was able to see him almost everywhere. However, at that time, everyone was familiar with Jin Yuqing not because of flying, but because of a visit to a telemedicine .

At that time, it was the most lively time for Internet medical treatment. After more than a year of silence, the Internet medical industry was far less busy than it was at the time. In this silence of nearly a year and a half, Jin Yuqing decided to lead the team transformation and replace it with a flight.

Asking about the silent year and the past visits, Jin Yuqing said that the past lessons made him realize that in the entire medical industry, the core competitiveness of private medical institutions revolves around the word "service." Jin Yuqing told Yiou Health, the past experience has just accumulated a service system for the flight, and at the same time summed up the "three noes" experience for the development of the flight.

Focus on marketization, "do not play with the system"

The popularity of Internet medical care in the past is more due to the resource integration capabilities of Internet technology. For this reason, most companies cut through the registration, communicated with doctors and hospitals for patients, and through remote medical consultation and other technologies, from the distribution of medical resources, to solve the problem of "difficult to see a doctor."

It seems to be logically smooth, but Jin Yuqing said that practice has proved that telemedicine does not make money. In fact, it is not difficult to understand that the current high-quality medical resources come from public hospitals. The integration of resources promoted by most Internet medical companies is actually focusing on non-marketization. At the same time, companies continue to expand resources such as doctors and hospitals. These measures are blind to Jin Yuqing today.

“Because the service process of public hospitals cannot be changed, the quality of medical services provided by Internet medical companies is therefore difficult to guarantee.” This is Jin Yuqing’s feelings when he recalls the past cooperation with the system. Based on this, Jin Yuqing decided to let the flight focus on the medical and medical field of medical beauty, and mainly focus on a series of special diseases caused by hair loss.

Jin Yuqing told Yiou that he was healthy. He found that the annual revenue generated by hair transplants in China is about 100 million yuan. More interestingly, the 90s became the main force of this consumption. In this regard, in the "2017 Medical Aesthetics White Paper" released by New Oxygen, this view is also supported by data. This white paper not only predicts that China will become the fastest growing country in the world, but also shows through data Of the 100 Chinese medical and beauty consumers, 53 are after 90.

In addition, Jin Yuqing said that in fact, from the perspective of medical professionalism, consumer medical care is not complicated, and the level of medical services has become the main reason for patients' premium. Therefore, the flight clinic will target users in the middle and high-end crowds, and will be the main force of consumption after 90s. In Jin Yuqing's view, since the consumer concept of the post-90s consumer group is more avant-garde, positioning can save the time cost of educating patients.

Under the layout line, "Do not do things that don't make money"

However, as an innovative company, making money is naturally the ultimate goal of enterprise development. But in the end, telemedicine does not make money, and ultimately needs to be attributed to one question - how much access to Internet technology can the medical field? In Jin Yuqing's view, the main body of medical treatment is ultimately to return to the offline entity.

Past experience has made Jin Yuqing realize that in the process of medical services, the construction of doctors and patients trust and the accumulation of medical talents have always been two major pain points in the medical industry. These two aspects just need the support of offline entities.

Starting from the establishment of trust between doctors and patients, in the view of Jin Yuqing, self-built offline clinics are irreplaceable in establishing mutual trust between doctors and patients. In fact, although mobile Internet technology has long penetrated into all aspects of public life, an emerging Internet medical platform will cost a lot of time and cost from establishing user trust to cultivating user habits. Its efficiency is far less than that of clinics.

From the perspective of medical talent accumulation, one of the keys to innovating enterprises into the medical industry is to introduce high-quality medical resources. Therefore, attracting medical talents has naturally become a key part of this. However, Jin Yuqing told the health of the billion Europeans. From the perspective of the current growth of domestic medical staff, only through continuous consultation and treatment under the line can the medical staff be professionally improved. This is also the public hospital for doctors. s reason.

At present, the flight has already obtained two medical licenses. Jin Yuqing revealed that the company expects to hold an offline clinic launching ceremony in Jiangsu two months later and a clinic in Shanghai at the end of the year.

Development can be replicated, "not too dependent on the doctor"

In the clinic industry, for entrepreneurs, a “sexy” project can not only make money, but also need to be copied. But clinics have to move from single to chain, and the roads are often not flat. In Jin Yuqing's view, on the one hand, it is necessary to clarify the relationship between the clinic and the doctor, on the other hand, the clinic service chain needs to be standardized.

Although high-quality doctor resources are crucial for private medical institutions, Jin Yuqing still believes that the chain development of clinics cannot be over-reliant on doctors.

Therefore, the doctors divide doctors into cooperative doctors and full-time doctors, and focus on cultivating their own full-time doctors, and full-time doctors account for more than half of the flight team. Cooperative doctors mainly focus on experts in dermatology in Beijing and Shanghai, and mainly play a role in quality control in the medical service process.

At the same time, based on such a doctor system, the flight diagnosis system has developed a set of central control clinical guidelines to assist in the establishment of standardized links for medical services. Jin Yuqing said that the service process of the flight clinic will draw on the medical service process of developed countries in Europe and America. The nurses will collect data for the patients, the doctors will diagnose according to the information, and formulate a personalized plan for the patients according to the central control clinical guidelines.

For the standard service chain, the airline will also create a single “model room”. According to Jin Yuqing, Shanghai is the headquarters of the flight clinic. The clinic area will be around 1000m2. The clinic area in Jiangsu will be between 300 and 400m2. The operating room will be built in the Jiangsu clinic. However, Jin Yuqing said that the current construction clinic is still in the experimental stage. If the experimental results prove that the operating room is not needed in the future, the clinic area may be around 100m2, and the scale replication will begin.

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