In the field of Internet + medical health, the medical association was established late, but the speed of development is very fast.

In just 4 years, the Medical Union has 450,000 real-name certified doctors, and has been well-known in China, such as Lianchuang Source, PreAngel, Sequoia China, Tencent, Yunfeng Fund, Huaxing New Economic Fund, and China Power Health Fund. The investment institutions are favored, with a total investment of 600 million yuan and a valuation of 5 billion yuan, quickly becoming the first echelon of the mobile medical industry.

As the leading real-name doctor platform in China, the Medical Association is also a leader in the “Internet + Medical Health” industry. It hopes to develop together with the excellent start-up teams in the industry through its own growth experience and accumulated resources.

Through the China National Health and Medical Big Data Industry Innovation Competition with CLP, the aim is to discover and support outstanding innovation projects and teams in the field of “Internet + Medical Health”. "We believe that only the more excellent projects and teams will join in, so that the entire "Internet + medical health" industry will develop faster and better." Tang Hao, vice president of investment, told reporters.

Valuation of 5 billion yuan, with 450,000 real-name certified doctors

In the “2017 Future Medical Top 100” forum, Wang Shirui, founder and CEO of the Medical Association and Penguin, gave a speech on “The Commercialization of Doctor Platform”. Sharing the attempt he made on the doctor community platform this year, he even said that he had achieved a break-even balance across the board and earned the money he burned. "We want to do every business model. After we mature, we will expand the scale."

He divided the medical association APP into two major modules. The first module is to create a platform for doctors to practice more. The second module is to sign cooperation with pharmaceutical manufacturers or commercial insurance institutions.

In addition to providing some traditional online services, doctors also provide O2O services to doctors, and doctors perform surgery through the medical platform. Because the medical association and the pharmaceutical company have cooperation, the doctor can find the prescription on the platform, or integrate the entire hospital facilities to help a doctor still have the feeling of an online hospital after he leaves the hospital.

In the process of providing services to doctors, the Medical Association found that doctors are highly likely to realize their knowledge. In the thousands of dollars in doctors’ income, knowledge is nearly halfway. By sharing information on cases, opinions, or recent research, doctors can help doctors find ways to monetize and form a doctor's IP.

With the deepening of medical reform, the medical association has found that more and more in-hospital prescriptions are flowing out of the hospital. To build a complete online platform, this is a good opportunity. If you can connect to a medical institution such as a chain pharmacy or clinic, the medical association itself is also setting up a clinic (penguin doctor), hoping to move more prescriptions outside the hospital.

Cooperate with pharmaceutical manufacturers. Take the cooperation of the world's leading Gilead company as an example. They are very leading in the fields of hepatitis C, hepatitis B, fatty liver and AIDS, and even a monopoly position.

The Medical Association wants to help him quickly enter the Chinese market, first through the promotion of medicines through academics, to build online and offline academic promotion channels for them; secondly, to build a continuing education college for doctors for each specialist disease.

In the cooperation of commercial insurance, the accident insurance has completed the payment, which is a relatively big change. It can be seen that these years, the medical association has accumulated resources of all parties, and has the genes that are jointly developed by the excellent start-up teams in the industry through its own growth experience and accumulated resources.

The transition from industry participants to industrial investors

Therefore, this year's medical association will focus on industrial investment. This time, the competition with CLP is an opportunity, and it can be described as a good time.

Tianshi: At present, it is in the period of rapid development of Internet + medical health. The medical association hopes to use this opportunity to combine the resources of doctors, pharmaceutical companies, equipment, business insurance and other fields to screen from the Internet + medical health industry. Some quality medical projects work together.

Location: There is cooperation between the Medical Association and the industrial parks of various regions of the country. For Chengdu, every time, we select excellent projects in the southwest area for capital cooperation.

People and: The institutions that have invested in their own projects have reached an intention to cooperate in the investment group in January this year. In addition, the CLP is both an equity cooperation relationship and an important strategic partner. The project is looking for financing, which is a very good condition.

In addition, in January of this year, the Medical Association also recruited special personnel to do industrial investment, which shows the importance attached to industrial investment. "We hope to extend the business chain through investment," Tang said. He is a veteran with 8 years of investment experience. He has worked in Ping An Bank and Zhu Ba Jie Network Group, and he is concerned about M&A projects of listed companies.

Looking for technology-driven projects that complement the existing medical associations

Previously, the Medical Union also invested in many projects involving various fields of medicine, such as research and development, pharmaceutical circulation, medical academic media, and medical information systems. In Tang Yan's view, this is just a previous investment experience and does not represent the direction of the options in the game. “Our standards are still very broad. As long as they match our strategy and complement each other in resource business, we can refer to them.”

At the same time, after the opening of the China Health Care Big Data Industry Innovation Competition, “I and Wang Zong (Wang Shirui) will participate as judges and play the role of screening project.”

In the process of screening projects, companies that have these three characteristics will also participate in the voting:

First, in the field of Internet + medical health, it is consistent with the development strategy of the Medical Association;

Second, the need to complement the existing medical associations in terms of resources and business;

Third, we prefer some technology-driven projects or teams to make up for our shortcomings.

The later medical association not only provides financial support for these projects, but also integrates the resources currently owned by the medical association, including doctor resources, resources of cooperative manufacturers, and resources of medical institutions covering the whole country, to provide corresponding support for the incubation project. In addition to its own funds, it can also introduce other investment institutions to the project.

In addition, there will be some support in certain policies. For example, the government provides some tax benefits to the medical association, and it is convenient for the office. If you cooperate with them, you can enjoy these benefits.

Keep up with policy hotspots, layout internet + medical health

With the official publication of the State Council at the end of April, the deployment of the Internet and medical health has been promoted. For the industry, it is a big plus, equivalent to a spring breeze. The introduction of the New Deal has clarified that the integrated development model of traditional medical combined with new technologies will become an important means to promote medical reform and improve the health services of the people in the future.

The development of the Medical Association has always been closely following the policy needs, and will also actively respond to the needs of the policy, and deeply integrate the development of the Internet + medical health. For example, relying on medical institutions to do Internet medical projects, medicine cross-border e-commerce, such as imported anti-cancer drugs zero tariff.

After combining these policies, the Medical Association will focus on these areas this year:

The core competitive advantage of the Medical Association lies in the doctor's platform. It is always the responsibility of serving doctors. This year, we will continue to consolidate the construction of doctors' platforms and provide doctors with a better user experience. Taking the doctor's platform as the core, and supplementing the technical capabilities of medical big data and artificial intelligence, it will empower the partners in the industrial chain, especially for the medical, pharmaceutical and insurance industries.

In terms of cooperation with pharmaceutical companies, the Medical Association has created a “patient-centered overall solution” for pharmaceutical companies, which is being used in cooperation with Gilead. Providing customized and comprehensive solutions for pharmaceutical manufacturers is one of the key layouts of the Medical Association in 2018. At present, the Medical Association is cooperating with more than 20 well-known domestic and foreign pharmaceutical companies.

In terms of cooperation with medical institutions, the Penguin Clinic, which is jointly deployed by the Medical Association and Tencent, will be rolled out in several cities and plans to open 100 in the country. Medical Union's one-stop information system solution for private hospitals The medical association Winlite Smart Hospital platform has been officially launched recently, providing a standardized and lightweight information system platform for private hospitals. The medical association is empowering medical technology through technical means. mechanism.

In addition, the cooperation between the Medical Association and the local government is also underway, and recently signed a strategic cooperation with the People's Government of Rizhao City, Shandong Province. According to the content of the agreement, the medical association will provide a full range of smart medical services for Rizhao City.

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