A recent survey showed that 74% of adults plan to purchase health or fitness equipment next year. 35% of those who are interested in buying want to buy a smart watch. The result was that the Consumer Technology Association (CTA, formerly known as the Consumer Electronics Association) conducted an online survey of 1001 American adults, and the survey was conducted from August 20 to September 2 this year.

Following the smart watch, the next most popular category is fitness-related apps, and 30% express their willingness to download. Twenty-seven percent said they plan to buy a dedicated fitness tracking device, 27% want to buy smart clothing, and 23% want to buy a sleep tracking device.

CTA Senior Market Research Director Steve said in a statement that CTA's qualitative and quantitative research clearly shows that health and fitness equipment can make consumers feel they can help them achieve their personal health and fitness goals more successfully and track Progress, while their lives are being improved by these devices.

The CTA compares the two types of people (whether for fitness monitoring or for health monitoring) that were originally purchased by the user. They found that users who purchased equipment for fitness reasons mainly wanted to monitor calorie consumption by 61%, followed by monitoring heart rate (52%), step monitoring (42%), distance monitoring (34%) and blood pressure monitoring (23%). . However, 58% of users who purchased equipment for health reasons were used for heart rate monitoring, followed by calorie expenditure monitoring (48), blood pressure monitoring (47%), step monitoring (28%) and distance monitoring (21%). ).

Nearly half of consumers (44%) said they decided to purchase health or fitness equipment because of family or friends. 17% were affected by online recommendations, 11% were due to medical experts' advice, and 4% were due to corporate health programs.

CTA also released sales forecast data for health and fitness equipment. The organization predicts that health and fitness equipment sales will reach $1.8 billion in 2015, with activity tracking equipment accounting for the largest share. Compared with last year, it increased by 18%, and the growth rate in 2016 is expected to be 10%.

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