At present, the domestic "Internet + Reproductive Medicine " entrepreneurship has actually launched two waves:

1. Pan-healthy menstrual management: In 2012, the big-time sputum, the 2013 American pomelo menstrual assistant tool cut into the natural preparation of the pan-healthy population, and the public data in 2016 showed that the users have exceeded 100 million;

2, infertility of hard medical care: In 2013, Dr. Aiding (now renamed Ai Dingpregnant), 2014 good pregnancy help, 2015 shell shell, 2016 fun pregnancy, these projects are directly aimed at precision Infertility users, the public data in 2016 has hundreds of thousands of users.

The first wave of mobile medical apps is intended to be a “ health -community-e-commerce” pan-health pathway, and has little relevance to the chronic diseases discussed in this article, so the following discussion focuses on the second wave of infertility products. But at the same time, it should be pointed out that the first wave of the big cockroaches and the beauty pomelo as the menstrual management tool of the billion-level female users have essentially constituted a traffic portal for super-infertility, for the "Internet + infertility" enterprise. It is also an object that cannot be avoided. What's more interesting is that other Internet medical traffic companies are also staring at infertile people. The typical representative is Chunyu International, where Chunyu doctors hatch. Its key businesses include high-end overseas assisted reproductive services and will be important participants.

Closer to home, let us talk about the triple challenges and coping strategies of infertility entrepreneurship:

Infertility is not a "good" chronic disease, and eugenics are sustainable.

According to the World Health Organization, infertility will become the third largest disease after tumors and cardiovascular and cerebrovascular diseases, and it is already an epidemic in modern society. According to data released by the China Population Association in 2012, infertility patients account for 12.5%-15% of the childbearing population in China, and there are estimated 40 million infertile patients in China. Medically defined infertility refers to the inability to naturally conceive within a year, and the more precise name is “difficult to be pregnant”. The useful information conveyed is: If you can't naturally conceive within a year, don't be tossed and go to the doctor.

Although the prevalence of infertility is high, most adherence treatments can solve problems within six months. There are artificially assisted reproduction (mainly divided into artificial insemination and IVF), and the success rate of most hospitals can achieve more than 30%. With the development of medical technology, the success rate in the future can be increased to more than 50%.

Combining the above two points, from the chronic disease attribute, infertility is hardly a "good" chronic disease: the disease period does not maintain a lifetime like diabetes, high blood pressure, etc., and there is a standardization scheme with high success rate in treatment. .

The first wave of entrepreneurial amnesty, the beauty of pomelo is very smart, the target area is the menstrual management of women who last half a lifetime (from menarche to menopause for about 40 years), with greater commercial value and faster release. The second wave of entrepreneurship focuses on infertility and hard medical field, and has more medical attributes (the entrepreneurial team is also mainly based on medical professionals), with higher professional barriers and long time-consuming word of mouth. However, for the precise population of infertility, the commercial value space is reduced and the release is slower.

The shrinking crowd brought by accurate users can be compensated by the high ARPU value (average user income), but if the user's disease period is shortened to less than one year, the test for entrepreneurs is to continuously pull new and improve the additional viscosity. . To put it another way, for all Internet+ projects that are positioned in medical care, we should stick to the initial intention of “good products to run out”, and we can’t hope that users will always get sick!

For this, a feasible coping strategy should be to upgrade from infertility to prenatal and postnatal care to cover longer paths and a wider scope. At present, the second wave of enterprises has expanded from infertility to scientific pregnancy, extending to the first wave of the company's pan-health population, but providing a more comprehensive scientific pregnancy guidance in addition to basic menstrual management. If the future can be extended to scientific parenting, it is possible to further amplify its commercial value.

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