The arterial network was informed for the first time. Recently, the quick and easy inspection completed the B round of financing of 100 million yuan. The financing was led by Nokia Growth Fund ("NGP"), and Softbank China jointly led the investment and Chende Capital.

After this round of financing, Wang Zheng, the founder of Quick and Easy Inspection, told ArtNet that the next step will continue to expand the market. He hopes to cover 10 provinces within 2018 and the number of doctors to cooperate will also double.

Wang Zheng, who resigned from SF in March 2015, started the quick test, tried to cut into the primary medical market from the perspective of logistics, and used the perfect logistics and information technology to provide high-quality medical inspection and related services to help grassroots doctors improve medical skills. To help its brand promotion, user drainage, improve efficiency, save costs, and increase revenue.

To put it simply, the quick-test side connects to thousands of clinics, village clinics, and health clinics, and the other end connects to third-party medical inspection agencies, using logistics as a bridge to help them solve the problem of lack of effective diagnostic aids in the diagnosis and treatment process.

Two years ago, the arterial network reported a quick and easy-to-test project, and the manuscript named "Exclusive" former SF executives founded Quick and Easy Inspection, not signing about 4,000 primary clinics for more than one year, was screened by WeChat friends. At the time it was at a difficult time for financing.

After several years of development, the quick and easy inspection team has increased to nearly 1,000 people, of which the front line of business accounts for 80% of the entire company, and the business volume has also increased by 10 times. It can be said that the current quick test has been reborn, and the butterfly has been reborn. To this end, the arterial network once again interviewed Wang Zheng, Nokia Growth Fund management partner Deng Yuanzhang, and Softbank China Capital Partner Wu Kai, to interpret the quick and easy inspection in the eyes of capital, and its changes in the past three years.

In the past 3 years, the fast and easy inspection platform has entered 100,000 to 10 million per month.

In fact, after reporting from the arterial network, many investment institutions expressed interest in the quick and easy inspection platform. Wang Zheng said that the A-round and A+ rounds that were not disclosed were tens of millions of financing. The A+ round was led by Softbank China Capital.

"This round of round B financing began in November 2017 and was finalized within two months. Because the Nokia Growth Fund is a US dollar, it takes a long time to enter the company to adjust the company structure." Wang Zheng said frankly.

Wang Zheng said that in the past two years, the biggest change in the quick test is that the current business scale has increased tenfold compared with two years ago. The number of clinics it serves has increased from 2,000 to 20,000. The scope of services has expanded from the former Guangdong Province and Fujian Province to eight provinces including Sichuan Province, Zhejiang Province and Hunan Province. Quick and easy inspection also established its own cold chain logistics fleet, standardized the specimen transportation process, and gradually built a complete logistics system.

In the selection of extended cities, he has his own method, combined with the local economic development level, the number of clinics, the population density and other conditions to make a preliminary screening, and then send people to field visits.

At present, most of the customers who cooperate with the Quick and Easy Inspection Platform are institutions such as village health centers and village clinics, which are of a public nature. Quick and easy to check the logistics route according to the geographical location of the clinic to ensure that the specimen is delivered to the inspection office on the same day.

In terms of profitability, as of June this year, the monthly revenue of the quick and easy inspection platform exceeded 10 million yuan, with the routine inspection as the core, and at the same time, different manufacturers were found to cooperate to customize differentiated special inspection products, such as early cancer screening and some genes. Detection of products. "Although this is not our core business, the demand is very strong." Wang Zheng said.

Compared with other similar platforms, these services are quickly differentiated and maintain a certain leading edge. Represented by Guangdong Province and Fujian Province, because Quick and Easy Inspection has built an effective network of village medical sales channels, sales of these customized products such as early cancer screening are relatively large.

At present, the fast and easy inspection platform connects tens of thousands of clinics, that is, tens of thousands of village doctors. According to a village clinic covering 500 households, each family is counted as 4 people, covering tens of millions of people. By analogy, when it covers 200,000 clinics in the future, it will cover 300-400 million people. Therefore, the quick test is based on medical examinations, and the subsequent platforms will gradually enter other businesses, and the imagination space is huge.

The number of test samples collected from the quick and easy inspection platform is mainly based on regular items, such as blood routine, liver function, kidney function, hepatitis B two-and-a-half, etc. For clinics, more than 90% of inspection reports are second. It can be obtained in a day, and some inspection projects are even more efficient than hospitals.

Although there are many inspection devices for poct, the test results are not necessarily accurate. The cost of purchasing these devices is relatively high, the frequency of use is not high, and the idleness is mostly. And through the quick and easy detection of the third-party medical laboratory, there is no need to worry about these problems. The demand for real-time inspection can also be met by the quick inspection center set up by the quick and easy inspection cooperation. This part of the fast inspection business also has a high-speed growth.

Wang Zheng’s greatest feeling is that his service acceptance is getting higher and higher.

Wang Zheng said frankly that in the past three years since the establishment of Quick and Easy Inspection, there have been many feelings, the most obvious of which are four points:

The first is that customers are becoming more and more accepting of their services. No one has done this business before, doctors or clinic operators have a big doubt about this, and it takes 5-10 times to develop a doctor or clinic.

The second is that the services provided by Quick and Easy Inspection are becoming more and more standard. For the doctor, he saw the quick and easy inspection staff wearing uniforms, wearing work cards, and driving the company's standard cold chain logistics vehicles to collect the specimens with high credibility. Credibility in the medical field is very important. This is the reason for its transformation from the original light asset model to the heavy asset model, hoping to provide a high-quality medical service to the clinic to ensure the customer experience.
The third is to improve the professionalization of workers and the differentiation of products. Take the example of a system for managing the operation of cold chain logistics, which requires a combination of hardware and software. In terms of hardware, it is mainly based on the wireless sensor network (WSN) cold chain monitoring equipment of the new generation of Internet of Things technology, which tracks the position of each vehicle in real time, and the temperature and humidity of each temperature control box, and finds abnormal alarms in time. In order to take appropriate interventions to keep the cold chain system functioning properly.

Fourth, the capital level is increasingly recognized. Previously, investment institutions believed that the market demand was not clear, and financing was difficult. Three years later, the quick-to-use inspection proved that not only the absolute existence of demand, but also the space is very large.

Although the quick and easy check seems simple, the barriers to competition are high. Need a perfect logistics operation system, personnel training and management system, IT system support. Because one side needs to connect with thousands of clinics, the other side needs to be docked with dozens of inspection offices, including different inspection items and specimen containers, storage temperature, specimen collection requirements, etc., only in the industry, Only know how the product is designed.

At the same time, Quick and Easy has also developed a doctor-side APP as a grassroots clinic inspection management system. Orders and inspection reports can be completed here.

When talking about future planning, Wang Zheng said that there are two parts, one is to continue to scale replication, and hope to cover at least 10 provinces within this year; on the other hand, the number of doctors to cooperate will also double. He hopes to drop more quality medical services into the primary health care market through the sales channels built by Quick and Easy Inspection and the medical cold chain logistics network.

Nokia Growth Fund: optimistic about the primary health care market

"I learned about the quick and easy inspection through public information, and directly contacted the founder Wang Zheng. The first time I finished talking, I determined the investment intention." Deng Yuanzhang told the arterial network.

The reason is very simple, because his past experience has made him believe that the grassroots medical market is fast and easy to check, and he values ​​the rural market in China.

That was in 2004, he joined Nokia and served as the head of Nokia's China mobile phone business. In the meantime, he is most proud of Nokia's 70 billion business a year, but around 2005, Nokia launched ultra-low-end mobile phones.

At that time, Deng Yuanzhang believed that the mobile phone was a very important partner for everyone, but not everyone could afford it, especially the migrant workers who went out to work and the left-behind children and the left-behind elderly. “At the time, I began to persuade Nokia’s Finnish headquarters to launch ultra-low-end phones.”

This time, "not only makes it easier for people all over the world to get in touch with each other, but also solves the connection between left-behind children and the elderly in China and relatives who work far away in the field. This is especially proud of our team." Deng Yuanzhang.

In analogy, Quick and Easy Check solved the problem of inspection in most rural clinics and sank quality medical resources to primary care. This is the same as his initial determination to be a low-end mobile phone.

Therefore, “for non-head areas, such as five-tier cities, rural areas, townships and other places, entrepreneurial opportunities are the focus of our investment.” Deng Yuanzhang said.

In addition, because of the founder Wang Zheng's SF background. Although he has a lot of considerations for investment projects, the most important thing is to look at the team. Deng Yuanzhang believes that their team is very enthusiastic and has a dream, and on the other hand, the clinic customers who are serving are also very satisfied. In the process of completing the adjustment, the customer evaluation is very good.

In addition to financial assistance, they will be assisted in many aspects such as team management and channel construction. He believes that with Nokia's endorsement, it is helpful for quick and easy access to local users. The principle is the same as "Love House and Ukrainian".

As a global venture capital firm, NGP manages more than $1 billion in capital, has employees in all parts of the world, and has a global presence. “So in the past we have successfully invested in many innovative companies. For example, in China we invested in the market. In India, we also invested in the largest classified advertising company. Compared with other global market trends, unlike other investment companies, we have more With a global perspective, this is very competitive for us.” Deng Yuanzhang said.

In terms of areas of concern, Deng Yuanzhang focused on four major sectors: smart travel, internet of things, medical care and education. Although, Quick and Easy Inspection is the first project NGP has invested in China.

But from the big health field, Deng Yuanzhang also invested in the Yuet Circle and Xiao Xun Technology. Most of the users on the platform of the Yuet Circle are concentrated in the third- and fifth-tier cities, helping users to establish the habit of exercising. The number of users is huge. The NGP investment project also includes my working network. The working network is mostly rural users. They also I hope that my family will be sick or not sick, so these projects can be linked with Quick and Easy Inspection to provide inspection products or other health services to users of these platforms.

In the future, he hopes to extend its service chain through the good relationship established by the quick and easy inspection with the primary medical institutions, and to deliver more high-quality medical resources to these institutions. For example, telemedicine , as the infrastructure of the rural market is getting better and better, images and pictures can be returned.

It can be seen that medical health is a very important section. There is no fixed amount of money to invest, and there is a good target to invest. As long as these four "P"s are met, Deng Yuanzhang is willing to invest:

The first is to look at "People" because investment is the investment, the team, the founder meets our standards.

Second, whether the "Pain point" has been resolved. What are the opportunities for entrepreneurs to understand their market opportunities? How much pain point has been solved, only the market is big enough, the pain points solved are enough pain, and the chances of future growth will be even greater.

The third is "Proof point". We really need to see some facts that this entrepreneurial project has gotten some growth and needs some data and other records. Because we are investing in early-stage companies, we must have some products. There are already many users in the market segment. Companies like this are companies worth investing in.

Fourth, it is potential. As an investor, we also look at the investment “return rate”. We will consider this startup, and how much space there will bring more returns to investors in the future. This is the standard we judge for innovative companies in the market.

Softbank China Capital: Quick and easy inspection gradually evolved into a grassroots information distribution platform

For the quick and easy inspection platform, Wu Kai commented: Since the two founders in the background of SF Medical Logistics and FedEx, it initially cut into the grassroots market from the perspective of medical inspection logistics, today it has become a comprehensive service of primary care The platform connects village doctors, villagers, county hospitals, third-party inspection centers, testing and diagnostic companies and even pharmaceutical companies through quick and easy inspection. In the future, it has the potential to become a grassroots information distribution platform.

Village doctors are a particularly critical part of the entire value chain. Different from the doctor-patient relationship in the city, the village doctors themselves are part of the villagers. They have lived together for generations, and there is a stable relationship between the villagers and the village doctors.

In other words, the village doctor who runs the village clinic is the most difficult part to break. When he recommends a test product to the patient or accepts the medical service of quick test, he will be very cautious. After all, he will mix in the village later. . But when he is approved by the village doctor, he will spare no effort to help you promote it.

That is to say, this is the last gateway of the real primary medical market, and the village doctors have a broad primary medical market.

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